Center for Performing Arts
The Covina Center for the Performing Arts is an historic theater located at 104 North Citrus Avenue in Downtown Covina, dedicated to the advancement of theater.
The original Covina Theater was built in 1920 in the Reed building at the corner of Citrus and Badillo, and was a downtown Covina staple for entertainment. It was a modern theater for its time, designed by architect Frank Cox. They played two films nightly: first the newsreel, and then a silent film, accompanied by the piano. Saturday matinées showed the serials that were so popular at the time.
The theater became a hot spot for many Covina youth when “The Candy Box” opened in the same building, just before Christmas 1921.
With the advent of color movies in the 1930s, the theater was remodeled and continued to bring entertainment to the City of Covina. The second floor of the theater was removed and the Masonic Lodge that had been there was closed to add more space for a larger balcony section. With the addition of sound to film, once again new renovations were made to the theater, and The Candy Box moved out. Business boomed and the theater thrived. In 1961, the theater’s marquee was added.
It wasn’t until 1984 that the building was used by a theatrical company, the West Covina Players. They moved into the theater after it had been dark for a year. In June 1993, the West Covina Players opened their season at their new location with the musical classic, “Fiddler on the Roof”, and transformed the old Covina Theater into the new Covina Valley Playhouse. They continued operating out of this facility until the closing production of Kander & Ebb’s “Cabaret”.
Beginning in 2004, renovation on the Covina Theater resumed again. Much of the former theater building and the original sign were torn down in 2005. The new Covina Center for the Performing Arts (CCPA) opened to the public in October 2007. This breathtaking facility has become the cultural hub of the San Gabriel Valley, and is quickly becoming a force in the Southern California theater scene. Operating under the Actors’ Equity Association’s 99 Seat Plan, the Covina Center for the Performing Arts produces upwards of a half dozen equity shows annually.
For more Information
Visit their web site at covinacenter.com, or call the box office at (626) 331-8133.
